MWC Broadcast Stage

Closing the Confidence Gap: The Hidden Friction Slowing Mobile Growth

Open to All Hybrid

Date

Tue, 3 Mar

Time

09:50 - 10:20 CET

Doors Open

09:40

Location

MWC Broadcast Stage, Hall 4

Presented By

SquareTrade

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Session Description

The mobile ecosystem has never been more capable. Devices are better, networks are faster, and consumers have more choice than at any point in the industry’s history. Yet growth is slowing.
 
The constraint is no longer technology. It is confidence.
 
Across the device lifecycle, operational fragmentation has introduced hidden friction. Purchase decisions feel more complicated than they should. In-life dependency on devices is growing exponentially, while protection uptake remains fragmented and low. At upgrade, uncertainty around data handling, value, and process slows action.
 
This creates the Confidence Gap. The space between consumer intent and the clarity required to take the next step across the device lifecycle.
 
For consumers, the opportunity is clear. When the device lifecycle works as one, confidence follows. Decisions become easier. Value is clearer. Protection feels relevant rather than optional. People move more easily from purchase to in-life use to upgrade, and devices return into circulation instead of sitting in drawers.
 
For carriers and operators, integration drives measurable economics. Customers upgrade sooner, attach protection more consistently, and return devices rather than storing them. ARPU increases through higher attachment and longer engagement. Total lifetime value grows as the relationship extends beyond a single contract into a connected ownership journey.
 
Building on SquareTrade’s Closing the Confidence Gap white paper, this panel focuses on what becomes possible when the lifecycle finally works as one.
 
Join senior leaders from across the ecosystem for a direct discussion on how closing the Confidence Gap can unlock the next era of mobile growth.

Doors Open: 09:40

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