Winning the Fan Experience in the Age of Limitless Data & Artificial Intelligence

Data and AI are revolutionizing the fan experience to be more personalized by delivering tailored content in real-time and by making attending events easier and safer than before. As part of NTT DATA’s CircuitX programming with GSMA, come hear about innovations being showcased including the INDYCAR App Powered By NTT DATA illustrating how real-time data and AI-driven insights are elevating the excitement in sports, making the NTT INDYCAR SERIES a truly digital-first experience for motorsports fans on-site, at home or on the go. These same traits can also be applied to customer experiences in other industries. Additionally, AI-enabled applications designed to improve operations and situational awareness across sports venues, campuses, offices, community spaces such as outdoor parks will also be covered. These innovations reflect NTT DATA’s commitment to creating intelligent, safer and more immersive experiences.