Device care as a growth engine: Turning moments of friction into competitive advantage

As upgrade cycles increase, refurbished devices become mainstream, and manufacturers expand direct-to-consumer models, traditional sources of growth for operators are under pressure.

Growth may not lie in selling more devices, it may lie in managing them better.

The problem moments when devices break, degrade, require support, or reach end of life are often seen as operational challenges. Yet these moments represent some of the most powerful opportunities to grow customer loyalty, extend lifetime value and unlock revenue.

In this session Likewize explore how lifecycle care can shift from cost centre to growth engine.

Topics tackled will include:

• Whether extended holding cycles are a threat or a retention opportunity
• Can AI and automation can remove friction while protecting trust
• The commercial value of second-life strategies
• How brands can stay relevant in an increasingly complex ecosystem. 

Join us to explore how solving real device problems may be the most underutilised driver of growth in today’s competitive  market.