Abi Marshall

Speaker Bio

Abi Marshall is Senior Marketing Manager at GSMA Intelligence, where she leads global marketing strategy for the organisation’s data, insights, and consulting portfolio. With ten years’ experience in marketing, specialising in telecoms and technology, she drives product positioning, digital transformation, and revenue-growth initiatives.

Abi combines deep industry research with hands-on marketing expertise to ensure GSMA Intelligence insights are relevant, actionable, and audience-focused. She closely follows industry trends, translating complex data into clear, compelling narratives that inform strategic decision-making.