Diliara Lupenko

Speaker Bio

Diliara Lupenko is the Co-Founder and COO of Impress, Europe’s leading provider of modern orthodontics. Headquartered in Barcelona, Impress operates across 9 countries, with a team of 1,000+ employees, serving more than 250,000 patients through a network of 200+ clinics.

As COO, Diliara leads operations, technology, and patient experience, driving Impress’s AI-powered hybrid orthodontic model. The company’s proprietary software, apps, and AI platforms redefine the orthodontic journey—reducing in-person visits by up to 80%, lowering costs compared to traditional providers, and improving operating efficiency and treatment economics for dentists and clinics.

Impress is redefining how orthodontic care is delivered at scale, challenging legacy dental models while maintaining high clinical standards. The company has surpassed €100 million in annual revenue, reached EBITDA breakeven, and is backed by leading European and US institutional investors. Today, Impress continues to expand its international footprint while setting a new standard for accessible, technology-enabled orthodontic care, being the No 1 disruptive orthodontic provider in the industry.