Jorie Sax

United Airlines, Airshop Innovation Lab

Speaker Bio

Jorie is passionate about infusing emotion and purpose into everyday experiences for impactful change. Having held multifunctional leadership roles across entertainment and lifestyle brands for over 25 years, Jorie is skilled at redefining the way companies run their operations, engage with their customers and instill employee pride. Tapped in 2021 to launch Airshop, United’s first innovation lab, Jorie Sax brings people and technology together to create meaningful impact across the airline. With a mission to accelerate the future, Jorie’s team enables the exploration of emerging technologies and their application to the travel journey for industry disruption, enhanced people experiences, and long-term growth.  In her spare time, Jorie donates her talents to non-profits supporting the Armed Forces, medical patients and the critically ill, as well as educational empowerment and career readiness of underprivileged youth. 

Related Sessions