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Haytem Baaroub
IDEMIA Secure Transactions, Product and Offering Manager
Speaker Bio
With over 15 years of experience in data and AI strategy, product management, and digital transformation, Haytem has built a strong track record of helping organisations turn data into tangible business value. He focuses on defining effective data and AI strategies, building impactful products, and implementing frameworks that enable adoption and scale.
Throughout his career at IBM, Société Générale, and Worldline, Haytem has progressed from technical to product management roles, gaining a comprehensive understanding of both the technological and strategic aspects of data-driven transformation. He works across business and technology functions to help organisations strengthen their data capabilities.
Today, as he leads Data and AI solutions for Digital Connectivity, Haytem defines the vision and drives innovation to position data as a key enabler of customer experience, operational excellence, and sustainable growth. In this role, he ensures that IDEMIA’s customers have the best tools, platforms, and capabilities to make the most of their data and support better decision-making.