From Discovery to Decision: How AI Is Reshaping the B2B Journey

The average research journey is undergoing a fundamental shift. With AI now embedded across search, content discovery, and evaluation tools, B2B decision‑makers are navigating their purchase paths with exceptional efficiency. This session dives into new insights from The Trade Desk Intelligence on how AI is reshaping every stage of the buying cycle, from initial exploration to final selection. Showcasing real‑world examples of how marketers can apply signal‑driven intelligence to deliver deeper relevance, strengthen engagement, and drive measurable business outcomes.                                      

Following the discussion, join us for a networking reception designed to foster meaningful conversations and collaboration. Connect with industry leaders and peers, exchange perspectives, and explore ideas that redefine what’s possible in your marketing strategy.