What is the X Factor in the Next Reality

Immersive technologies have been around for quite a while, but can XR truly deliver on its promise? From training and design to collaboration and field operations, industry is demanding measurable impact. Yet barriers remain: hardware comfort, device cost, data latency, and fragmented standards. As generative AI transforms XR content creation and localiszation, the question becomes clear: what’s the X factor that will turn experimentation into enterprise-scale adoption? Join industry leaders to uncover how immersive tech can finally justify the hype and prove its business case once and for all.