SoftBank Corp. to Make Exhibitor Debut at MWC Barcelona with Largest Booth Among Telecommunications Carriers

• SoftBank to exhibit at MWC Barcelona for the first time
• Showcase will demonstrate SoftBank's transformation from telecommunications carrier to AI Platformer
• SoftBank to propose its AI solutions and technologies to global telecommunications carriers, enabling them to build new AI-powered businesses and revenue streams

SoftBank Corp. (President & CEO: Junichi Miyakawa, "SoftBank") announced it will exhibit as an AI Platformer at MWC27 Barcelona, the world's largest and most influential connectivity event, taking place from March 1 to 4, 2027. Marking its first appearance with its own booth, SoftBank will showcase its industry-leading AI solutions and technologies for global telecommunications carriers at Hall 3, Booth 3B20, with the largest stand among telecommunications carriers.*¹

As demand for AI grows, telecommunications carriers have an opportunity to go beyond providing connectivity, using their network infrastructure and customer relationships to build new AI-enabled services and sustainable revenue streams.

Anticipating the shift to AI, SoftBank has transformed itself from a traditional telecommunications carrier into a full-stack, vertically integrated AI Platformer, providing network infrastructure, energy solutions, AI data centers, next-generation memory, AI and cloud operating systems, AI computing infrastructure, large language models (LLMs) and AI services and applications, and more. With its partners around the world, SoftBank has developed a suite of AI technologies and solutions, and is now bringing them to global telecommunications carriers.

At MWC27 Barcelona, SoftBank and its group companies will demonstrate how its experience as a telecommunications carrier and expertise as an AI Platformer can help global telecommunications carriers harness AI to develop new services, better utilize their existing networks and infrastructure, and create new sources of revenue.

The showcase will focus on the following themes.

• AI-Native Network: Transform the convergence of AI and telecommunications into new value and revenue with SoftBank's AITRAS*² and Large Telecom Model*³, and other technologies.
• AI Cloud Platform: Leverage connectivity assets to establish next-generation AI cloud business with Infrinia AI Cloud OS, SoftBank's software stack for AI data centers, and more.
• AI Infrastructure: Capture surging AI demand and turn next-generation infrastructure into a growth engine with SoftBank's neocloud services, next-generation power infrastructure such as solar panels and battery energy storage systems, submarine cable systems, and Internet eXchange (IX) services provided by BBIX, Inc.
• Connected Physical World: Create diverse services and business opportunities, including those related to physical AI, by expanding network coverage and the range of entities that can be connected—people, things and a wide range of industries. SoftBank will showcase next-generation communications technologies aimed at 6G, networks powered by stratospheric High Altitude Platform Station (HAPS) and other non-terrestrial network (NTN) solutions, and connectivity solutions from Cubic3.

Learn more at SoftBank's MWC27 Barcelona Website and follow us on LinkedIn, and X for the latest updates.

Junichi Miyakawa, President & CEO of SoftBank Corp., said, "Having pioneered our own AI solutions and infrastructure as a telecommunications carrier, we're uniquely positioned to understand the challenges carriers face when transforming their networks and businesses. As an AI Platformer, we look forward to welcoming them at our booth to discuss future possibilities with AI and accelerate its adoption across industries and society."

MWC27 Barcelona Exhibit Details

Date

March 1-4, 2027

Venue

Fira Gran Via, Barcelona, Spain

Location

Hall3 3B20

SoftBank's MWC27 Barcelona Website

https://global.tm.softbank.jp/en/mwc/2027/

About SoftBank Corp.

Guided by the SoftBank Group's corporate philosophy, "Information Revolution – Happiness for everyone," SoftBank Corp. (TOKYO: 9434) operates telecommunications and IT businesses in Japan and globally. Building on its strong business foundation, SoftBank Corp. is aiming to activate the potential of AI across its businesses and drive implementation in line with its "Activate AI for Society" growth strategy. While further growing its telecom business, SoftBank is expanding its AI computing infrastructure and AI and Cloud service businesses with the aim of becoming a provider of Next-generation Social Infrastructure. To learn more, please visit https://www.softbank.jp/en/corp/

[Notes]

1. According to the MWC27 Barcelona Floorplan. 
2. AITRAS: Core platform for AI-RAN, a technology promoted by SoftBank that enables both AI and RAN (Radio Access Network) workloads to run on the same hardware platform.
3. Large Telecom Model (LTM): SoftBank's generative AI foundation model for the telecommunications industry. In March 2026, SoftBank's LTM achieved a top-tier overall ranking in the GSMA Open-Telco LLM Benchmarks.