MWC Broadcast Stage
Operationalizing Intelligence: Powering Agentic AI at Telco Scale
Date
Wed, 4 Mar
Time
14:10 - 14:40 CEST
Doors Open
14:00 CEST
Location
MWC Broadcast Stage, Hall 4
Presented By
Amdocs
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Session Description
AI is redefining telecommunications not as a future capability, but as today’s competitive battleground. In this exclusive storytelling session, Gil Rosen, Chief Marketing Officer of Amdocs, hosts Andy Markus, SVP of Artificial Intelligence at AT&T, to explore how a decades-long collaboration is evolving into an AI-first alliance shaping the future of the industry.
This conversation reveals how information is becoming as strategic as spectrum and infrastructure, and how trusted collaboration is turning AI ambition into operational reality. Together, they will unpack how domain-specific models, governed ecosystems, and agent-driven automation are transforming network performance, customer experience, and business outcomes at global scale.
This is the inside story of how two industry leaders are building the intelligent telco together.
Doors Open: 14:00 CEST
Session Moderators
Session Speakers
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