Since 2008, the GSMA has been committed to reducing the impact of our business on the environment, both in our offices and at our events. In particular, Mobile World Congress focuses heavily on reducing waste in printed materials, encouraging re-use and recycling of materials, utilising electronic tools and recycling event waste. We work closely with Fira Barcelona, exhibitors and local partners to minimise the impact our event has on the environment.
The objectives of our environmental programme:
- Work towards the goal of achieving net-zero emissions by no later than 2050 in line with 1.5°C scenarios
- Contribute to the preservation of the environment by reducing our emissions and waste
- Educate our attendees about our goals and encourage them to be green along with us
- Identify new and additional opportunities to reduce our event’s environmental impact
- Continue to work actively with our suppliers and products wherever possible to minimise our impact on the environment
We also work closely with Barcelona and Hospitalet City Council, Fira Barcelona, exhibitors and local partners to minimise the impact our event has on the environment. Achievements include:
- Since 2011, Barcelona has held the Biosphere responsible tourism certificate, in line with the international criteria of the Global Sustainable Tourism Council.
- Fira Gran Via has a Photovoltaic roof consisting of more than 18,000 solar panels, which are able to generate almost five Gw of renewable energy each year.
- Signs of our efforts are all around the venue such as food outlets offer recycled and compostable service items, all event publications are presented on recycled paper, and event bags and badge lanyards are made from recycled plastic bottles.
- Recognised as the largest carbon neutral trade show by the Guinness World Records in 2015, 2016, 2018 and certified carbon neutral for 2017.
- In collaboration with Barcelona and Hospitalet City Council, since 2016 we have recovered over 44,6 tonnes of furniture items and over 55 tonnes of build material collected from exhibitors and donated to local socially responsible entities as part of our Donation Room Initiative. At MWC19, 26,7 tonnes (18,4 in furniture and 8.3 in build material) were collected.
- 90% of all catering tableware are made from recycled paper and biodegradable material.
- Our Media Centre is entirely paper-free; all materials for the press are presented electronically.
- Event technology offerings such as our mobile app and digital signage means we are able to print fewer exhibition catalogues and maps.
- The GSMA Stand is entirely paper free.
- The Green Stand Initiative encourages exhibitors to build environmentally responsible stands.
- The Green Stand Initiative will provide 30 free carbon footprint studies to space only exhibitors on a first-come, first-served basis. This will provide us with more accurate data for the event carbon footprint study. All data will be confidential.
- We will continue our collaboration with Barcelona and Hospitalet City Councils in this year’s Donation Room initiative where exhibitors can donate unwanted materials or furniture to local socially responsible entities.
- We will again work with GSMA Operations team to reduce the footprint of MWC feature areas within the event.
- We aim to reduce single-use plastic by offering Bring your own reusable bottle – Water Fountains in selected locations around the venue for attendees to refill their personal reusable water bottles.
What you can do? (Attendees)
What you can do? (Exhibitors)