Most Innovative Mobile App

SMARTIFY and MOBGEN, part of Accenture Digital for SMARTIFY

The judges said – “A free app, this leverages Augmented Reality to connect and extend audiences, provide visual and audio information and make the target sector more accessible to all.”

Smartify is a free app with the ambition to reframe smart phones as an enriching education tool, not a device of distraction. The app grew out of four friends’ enjoyment of visiting art museums and discovering and sharing amazing stories behind artworks remains at the heart of our mission. Users scan artworks and access rich interpretation in some of the world’s best museums.The app is currently available for full use at some of the world’s most popular museums and galleries, including the Metropolitan Museum of Art in New York City and the National Museum in London. That’s New Applied Now.