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Sergi Herrero joined VEON as joint Chief Operating Officer in September 2019, following a period as Facebook’s Global Director of Payments and Commerce Partnerships, where he oversaw the launch and growth of payment and commerce capabilities for Messenger, WhatsApp and Instagram. He has also led the deployment of Charitable Giving, the scaling and optimisation of the Facebook Ads payments business and drove the expansion of the platform’s global marketplace. Before joining Facebook in 2014, he held several senior roles in technology, banking and consulting.  

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