Co-Founder & CEO
Mr. Samba Sow is a specialist in payment processing in the informal sector.
After an experience of more than 12 years in France, Mr. SOW realized that the informal sector dominates the African economy and that it must be structured, formalized and digitized financial operations to allow institutions, organizations and governments to better organize and control it.
The transactions are in cash, which allows fraud, corruption and a lack of transparency and traceability.
This is how Mr. SOW chose to embark on entrepreneurship by developing digital service platforms in various business sectors in order to provide traceability on financial transactions, to automate the payment process and to give real-time visibility into transactions.
Mr. SOW was the CEO of 2SMULTIMEDIA, specialized in the design of multimedia solutions and products, in Toulouse from 2007 to 2012. Between 2012 and 2014, he was the CEO of SYSCOWEB, a company specializing in software development and information systems, in Senegal. And in 2014, he created SUDPAY, a company specializing in payment processing in the informal sector and inclusive finance.