CEO, Group Digital Life
Samba Natarajan is the Chief Executive Officer of Singtel’s Group Digital Life. In this role, he leads Singtel’s growth businesses in digital marketing, over-the-top video on demand, big data analytics, as well as its corporate venture capital fund. He also leads Singtel’s work in identifying and executing on digital growth engines from emerging technology trends and efforts to best utilise Singtel’s assets in these areas.
Samba joined Singtel in May 2014 as Managing Director of Digital Enterprise. Prior to this, he had more than 25 years of corporate and consulting experience across a wide range of senior roles in the areas of strategy, business development and finance. In his last role with McKinsey, he was the leader of Southeast Asia technology, media & telecommunications (TMT) practice, consulting with C-level executives in several leading organisations, in the areas of growth, transformation, corporate finance and mergers and acquisitions and commercial operations. Samba serves on the Board of Directors of Globe Telecom in the Philippines and on the boards of several key digital subsidiaries of the Singtel group.