Head of Consumer Labs
Dr. Pernilla Jonsson is Head of Ericsson Consumer & Industry Lab a fact-based thought leader on how to empower an intelligent, sustainable and connected world. Through close collaboration in partnership with key customers and strategic partners in academia, public sector and major organizations we explore the future and to deliver bold statements and tangible concepts to illustrate where the future of technology and connectivity is going. Through cutting edge research we drive Ericsson thought leadership of what connected intelligence means to different industries. Finally, our broad knowledge about society enable us to explore the emerging opportunities and implications of intelligent connectivity through an innovation lens.
Pernilla has worked with innovation, business development and brand & market strategy for multinational companies for over 10 years. She joined Ericsson in 2015 from management consulting where she led projects for strategy development, thought leadership, innovation and branding for multinational companies like IKEA, Unilever, Husqvarna and more. Pernilla is a board member of HallMedia as an expert on consumers and digital transformation.
Pernilla is an appreciated speaker and thoughtleader on the state of ICT in our lives. In 2015 she launched a book on the digitalization of the purchasing process, “The one-click revolution” which earned the honorary prize as Sweden’s “Marketing Book of the Year 2016.”