Oisin Lunny is an award-winning marketer, speaker, editor and journalist. A senior contributor to Forbes.com he has also written for The Guardian and is the music editor of London fashion and lifestyle magazine PHOENIX. Oisin has hosted, moderated and given keynote presentations at over 200 conferences in every corner of the world, including TEDx, MWC and six times at SXSW, where he is now a member of the advisory board. His background is a mix of tech and music; his first band had a UK top 30 hit and supported Depeche Mode and U2 in the ‘90s, while his solo music was featured in films like Human Traffic. He has worked in a series of leading global technology firms over the past 20 years as Global Product Manager, UK & Ireland Country Manager, Technical VP and Chief Evangelist. Today he is the Professor of UX Driven Business at Barcelona Technology School, Module Leader at the International Music Business School in Barcelona, a freelance event speaker and MC, and an occasional film composer and DJ on the side.