Lirui has 15 years of telecom, media and technology experience across the TMT value chain. Lirui has extensive experience in growth strategy, business planning, commercial due diligence, cost modelling, and go-to-market strategy. His clients include telecom operators, regulators, fibre players, tower companies, data centre operators, vendors, media companies, private equity firms and infrastructure funds. Based in London, Lirui has worked with clients globally and undertook secondments in Latin America and Asia. Lirui has recently conducted a comprehensive study to help financial investors understand the impact of 5G on the TMT value chain and 5G monetisation opportunity.
Lirui is a TMT engagement manager at L.E.K. Consulting, a leading strategy consulting firm with 20 offices globally.
Prior to consulting, Lirui was a professional gaming player.