Helps telecom and media companies grow their businesses, shape new markets, and transform their organizations.
Ferry helps lead the digital and analytics work within the High Tech, Media & Entertainment, and Telecommunications Practices. He advises telecommunications companies on strategy, marketing, and operations, including mobile operators that are launching adjacent businesses in areas such as mobile health and money services. He also coleads McKinsey’s research on deploying and commercializing next-generation infrastructures, such as fiber and mobile broadband and 5G networks. From 2013 to 2018, Ferry relocated to Singapore to lead our High Tech, Media & Entertainment and Telecommunications Practices in Southeast Asia.
Ferry brings a long record of tangible client impact in both the consumer and enterprise sectors. In Europe, Ferry’s recent contributions include developing an internet-protocol television go-to-market strategy and portfolio realignment for a large European incumbent, refining the enterprise migration strategy for an emerging-market telecommunications company, and helping a mobile broadband operator shape its strategy to prepare for 4G-spectrum auctions.
Ferry also served telecommunication organizations in Africa and the Middle East. In Africa, Ferry helped shape an operational-improvement program for a large operator, where he and his team achieved savings of 20 percent. He supported the launch of a greenfield mobile operator in Africa and guided the integration of two pan-African satellite-telecommunication service providers. In Southeast Asia, Ferry serves telecommunications clients on a wide range of issues, including commercializing technologies, network strategy, network IT, and architecture, most recently developing a digital road map for an Asian integrated incumbent and shaping a mobile financial-services strategy for a global operator.
Ferry frequently speaks to industry groups on the dynamics of the highly competitive telecommunications market. Recent presentations to international industry bodies focused on describing the market opportunity for embedded-mobile-data devices, shaping the thinking on 5G, the Internet of Things, and discussing mobile broadband cost as a regulatory lever.