CEO, LUCA, Data Unit
As the Global Director for Big Data B2B at the Telefónica Group and CEO at LUCA Data Driven Decisions. Elena’s responsibility is to help corporate customers on their Big Data adoption journey, enabling them to become data-driven companies, providing an extensive portfolio of cutting-edge Big Data solutions.
Elena holds a degree in Economics and Business studies from Deusto University (Spain) and an MBA from MIT-Sloan School of Management (USA). She has also completed studies at Berkeley University (USA) and EDHEC de Lille (France).
Elena joined Telefonica in 2000. Since then, she has held prominent managerial positions at Telefónica International and Telefónica Latinoamérica, in the units of Large Corporations, Small and Medium Enterprise (SME) and Consumer businesses. From 2014 to 2016, Elena was the BI & Big Data Global Director at Telefonica Group, responsible for leveraging customer insights for internal use and external monetization, leading the transformation of Telefónica into a data-driven company.
Before joining Telefonica, she worked for McKinsey and HI Holding – Iberdrola (Spain) and Mitchel Madison Group (USA).