David Vogel is a design leader with 15+ years of experience in e-commerce, campaigns, digital product and service design for international brands. As the Executive Director, Experience Design, Europe at AKQA, David helps large companies to deliver innovation at scale and at speed. He is responsible for the Experience Design discipline across the AKQA studios in Amsterdam, Berlin, Paris, Milan, Venice and Copenhagen and helping to deliver CX and business transformation projects for global clients. Through Experience Design Thinking, David brings together business strategy, service and product design to design solutions which deliver value to clients and consumers. In his free time he loves to cook, which at the end of the day makes people happy in the most straightforward way imaginable.