CEO, Hispam South
Bernardo graduated as an Industrial Engineer from the Instituto Tecnológico de Buenos Aires and has an MBA from Harvard Business School, Boston, USA.
He joined Telefónica in 1992 in the Strategic Planning department in Telefónica de Argentina. He led the product development areas in marketing for the recently created division for major clients. Throughout 1999 he led the split and merger process for two mobile operators in Argentina. He was Chief Executive Officer of Adquira (the e-commerce platform for Telefónica B2B) in Miami between 2000 and 2001. In 2001, he moved to Madrid where he was appointed to the position of General Director of Strategic Planning and Business Development in DataCorp. Subsequently, he managed the Planning, Marketing and Global Clients Department for the Corporate Customers unit in Latin America and was responsible for business in the USA and the company´s unit in Colombia. In 2008 he became a member of the Executive Committee of Telefónica España holding responsability for Strategy, Quality and Innovation for the company. In October 2009 he was appointed as HR Strategy & Executive Talent Director in Telefónica S.A. and in December 2012 he was appointed Global Chief HR Officer for Telefónica. Since February 2018 he is the CEO for Telefonica Hispam Sur operations, which include Argentina, Chile, Perú and Uruguay (2017 Revenues € 8.2 BB) Before joining Telefónica, Bernardo was a consultant for Andersen Consulting (Accenture) based in Santiago de Chile and a Financial Planning Analyst in the Techint Group (Tenaris) in Argentina.
Author of: Defying Doom – Leading Urgent Large Scale Transformations