Beatrice York is Vice President of Partnerships and Strategy at Afiniti. Afiniti is a data analytics and artificial intelligence company doing behavioral paring inside the contact center environment. Beatrice is responsible for the management of the strategic Afinti partnerships as well as company growth through unique initiatives and client development. Previous experience includes; associate at Sandbridge capital a small consumer focused private equity firm. Business development associate at Sony pictures television. Beatrice began her career as a research analyst at a boutique private wealth firm. She received a degree in History and History of ideas from Goldsmiths College, University of London.
Beatrice is also a trustee and founder of The Big Change Charitable Trust, which identifies and supports charitable projects throughout the UK that improve the lives of young people. She is ambassador of ‘Be Cool Be Nice’ a campaign to promote cyber welfare for young people. The campaign is raising awareness around cyber bulling and promoting mindfulness for young people.