Athina is the Chief Data Scientist for Accenture Applied Intelligence. Athina specializes in data science, applied statistic and machine learning. Athina has 12+ years of practical experience in advanced statistical and econometric analysis, with both structured and unstructured data. During her career she has focused her expertise on a wide range of areas, including personalization; customer analytics; pricing; omnichannel optimization; enhancing marketing and communication effectiveness and content optimization.
Prior to moving into her current role, Athina Kanioura was the Lead for Accenture Interactive in Greece and the IGEM-Marketing Analytics Lead for Accenture. In those roles, she focused on trade merchandising, improving marketing / communication effectiveness and optimizing marketing mix budgets and customer analytics.
Athina holds a B.Sc in Maritime Economics from the University of Piraeus (Greece), a M.A in Economics and Finance from the University of Sheffield (UK), and a PhD in Macroeconomics and Econometrics from the University of Sheffield (UK).