Mrs. Alexandra Reich, born in 1963 and an Austrian national, joined dtac on August 20, 2018, as CEO. Prior to dtac, she was CEO of Telenor Hungary from 2016-2018, and Head of Telenor Group’s Central Eastern Europe Cluster.
Before joining Telenor Group in 2016, Mrs. Reich was EVP and Head of Mobile Business for Swisscom Enterprise from 2014-2016. She had been working in the telecom industry since 2001, holding roles as General Manager of T-Online Austria and Chief Operating Officer at 3G Hutchison Austria and Sunrise. After starting her career in investment career, she also founded a digital business start-up in 1986.
Born in Austria the youngest of four children, she played golf at competitive levels on the country's national team from the age of 11 to 30. She won the Austrian Championship and competed in the European Championship. She also enjoys skiing, tennis and crossfit.
Mrs. Reich holds a Business Management Degree from the Vienna University of Economics and Business Administration in Austria. She has three grown children.