About this Short

Often called the “experience generations,” Millennial, Gen Y and Gen Z consumers prefer and expect unforgettable, immersive experiences over ordinary events or promotions. Brands and businesses have worked to meet this new demand by integrating technology, connectivity, data and personalization into experiences they offer. As immersive experiences continue to expand in importance and scope, many untapped opportunities still exist. In this session, brands will showcase the unique experiences they have created for their consumers and highlight the technology and connectivity that made them possible.

Subscribe for MWC Updates