AI is only ever as good as the training data it’s given. The extent to which that data is accurate and reliable will determine the level of human input required into decision-making processes and is fundamental to business success. Many business leaders will apply ‘black box’ efforts toward new product introductions or marketing campaigns, assuming the data is accurate. However, with vast amounts of data coming from multiple disparate systems, if the wrong data is applied, huge investments could be at risk. This challenge is so real that, in a recent KPMG CEO Survey, nearly 50% of CEOs stated that they are concerned about the integrity of their data on which they base their critical decisions. This must-attend session will demonstrate how an effective data governance strategy can break down hidden or siloed data across the organisation, enabling personalisation at scale for consumers, increasing transparency and trust in the AI black-box.
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