Utilizing Data to Advance the Media & Entertainment Industry
Date & Time
Thursday, 28 Feb
14:30 - 15:30
Hall 4 - Auditorium 2
Data is becoming more important than ever to the Media & Entertainment industry. Media & Entertainment companies are particularly concerned about changes in how audiences prefer to consume media and new competitive threats entering the market. With over 80% of Media & Entertainment companies expanding their analytics capabilities, will they be agile enough to adapt to rapid changes and innovations? And do they have the right privacy and security practices in place to protect this data and their value?