The Business of Creating Amazing Consumer Experiences
Date & Time
Monday, 25 Feb
15:45 - 16:45
Hall 4 - Auditorium 2
The modern consumer wants to engage with the brands they are loyal to on multiple platforms, and vice versa. Traditional marketing strategies, like newspaper ads and billboards, are being thrown out for immersive experiences that create memorable and emotional connections with a brand. Powerful experiences, ranging from sales pitches to art installations, can win hearts and bring strategic value. This session will bring together companies who have created amazing immersive experiences to discuss how these engagements have benefited their business.