The Art & Science of Reinvention


Date & Time

Monday, 25 Feb

17:00 - 17:45


Hall 4 - Auditorium 1


The first part of this keynote will see two of the world’s largest companies and biggest brands Daimler & Mercedes Benz and Microsoft discuss “The art and science of reinvention: Lessons from Daimler and Microsoft on transformation". In a fireside chat, Daimler CEO Dieter Zetsche and Microsoft CEO Satya Nadella discuss how technology and strong partnerships can create an environment for business success. They will also share lessons learned in working together to help drive transformation in their own organizations and in industry as a whole.

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