The 150 Year Old Startup


Date & Time

Wednesday, 27 Feb

11:00 - 11:45


Fira Montjuïc Hall 8 - Purple Studio


We are now at an inflection point, a tectonic shift in our society and the business world, a global shift from industrial to digital. The biggest challenge for any organization especially one that is an industry leader, is how to continually evolve with time and maintain its edge regardless of industry and technological shifts. PWC over the last 150 years has been able to continually evolve and maintain its global leadership. Realizing the world was shifting at exponential rate and technology driven organizations would dominate, PWC has made the decision to digitize itself at scale with 100% employee buy-in. There was no road map or solutions out there especially when it comes to scale. PWC took it on to digitize itself on scale. A Digital transformation on such global scale has never been done. The MasterClass will give a first hand insight and in person setting with the architects of the change and hear first and learn about the key drivers and principles that have drove the change at scale, ensured no employee was left behind and business objectives were met. These key principles are relevant both to large organization and startups who are looking to rapidly grow, ensuring their employees and stakeholders are aligned on companies mission and business objectives in today's rapidly changing technology driven business environment.

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