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Agenda

Social Innovation and the Disruptive Power of Movements

Conference
Disruptive Innovation

Date & Time

Thursday, 28 Feb

12:30 - 13:30

Location

Hall 4 - Auditorium 3

Description

We are living in a time of outrage. Hacking, the Panama Papers, corruption, environmental damage, fake news, real news… it is easy for people to lose trust in corporations and institutions. Indeed, the most recent Edelman Trust Barometer showed declining trust in every country in the survey. The good news is that, as a response to perceived wrongs, people are engaging with movements that look to right them, such as Fair Trade, Black Lives Matter, #metoo, Never Again, environmentalism and so on. At a time like this, doing good business by doing good seems like the only sane response – to engage with customers by being part of the cure. Many companies are now starting up explicitly with social innovation at their heart (as, in fact, the World Wide Web did), but it is also possible for established organisations to compete, given a willingness to rethink their businesses – just ask Ikea or Unilever. This session will examine best practices and practical experience for building social innovation into companies.