Maintaining Consumer Trust in a Digital Economy

Digital Trust

Date & Time

Monday, 25 Feb

11:00 - 12:10


Hall 4 - Auditorium 2


81% of consumers have some concern about safety of their personal information, and only 10% feel they have complete control over it. As more sensitive information is exchanged online, privacy and security is a growing concern to most consumers. Currently, organizations and policy leaders attempt to create the feeling that consumers and their information are safe. New threats appear every day, how are companies facing the challenge of building and maintaining consumer trust in a digital world?

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