Keynote 3: Immersive Content

Immersive Content

Date & Time

Monday, 25 Feb

14:30 - 15:30


Hall 4 - Auditorium 1


The entertainment and content industry has gone through a tremendous period of change and disruption, as the means of distribution has dramatically shifted to mobile networks and devices, enabling disruptive new players and high scale business models. Perhaps the definition of immersive content is virtual reality, and the keynote will see the legendary Cher Wang, Philanthropist, Founder and CEO, HTC discuss how they will continue to drive VR innovation. Video now accounts for the majority of internet traffic, and so video content has become the primary engagement medium for consumers, be it as a product in itself, or as a marketing vehicle for brands and all organisations. Vimeo’s CEO Anjali Sud will discuss how Vimeo is positioning itself to be the ultimate platform for creators and creatives to host, distribute and monetise their content. Finally, the music industry has already been through a tremendous period of change. No one has shaped the industry more than Sir Lucian Grainge. The man at the helm of the music industries dominant force, has been the guiding light through a period of extraordinary market change and disruption. Widely considered the most powerful person in the music industry. Grainge led the 2017 multi-year global license agreement between UMG and Spotify. Following the deal, Grainge was praised by Spotify Chairman & CEO Daniel Ek for his leadership and for delivering "on the promise of the new music economy for all the people who make music and all the people who love it."

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