28 July 2020, London: The GSMA today announced that it is moving its 4YFN event from Fira Montjuïc and co-locating it with MWC Barcelona 2021 at Fira Gran Via. Combining these two influential events signals a new era and commitment to working together to fulfil the potential of mobile technology, connecting everyone and everything to a better future.
“We believe that 4YFN is a key innovation platform and that start-ups will play a critical role in a global economic recovery,” said John Hoffman, CEO, GSMA Ltd. “Bringing 4YFN and MWC together means we can add greater value to attendees and exhibitors of both events, to foster more opportunities to interact, learn and network. Bringing ground breaking innovations to key industry leaders.”
On the heels of recent virtual successes through the GSMA Thrive 2020 series of events, the GSMA are rethinking the overall approach, design and agenda for this highly anticipated event. This move recognises 4YFN as the key innovation platform for the GSMA. The world is changing at an unprecedented speed, and the entire mobile ecosystem must seize this moment to be a force for change – contributing to a society and planet that we’re proud to pass on to future generations. Mobile technology is central to futureproofing our economy, and innovation and start-ups are at the heart of this pursuit.
The GSMA has been producing the industry’s premier mobile event for over two decades, responding to shifts across a broad spectrum and is closely monitoring global circumstances, committed to sharing information in a timely fashion, recognising the effort and resource our clients and partners expend to attend and participate at MWC and 4YFN. Updates on our enhanced health and safety measures and our ‘touchless’ environment will be available in the coming weeks.
About the GSMA The GSMA represents the interests of mobile operators worldwide, uniting more than 750 operators and nearly 400 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces the industry-leading MWC events held annually in Barcelona, Shanghai and Los Angeles, as well as the Mobile 360 Series of regional conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.
Media Contacts: GSMA Press Office [email protected]