About this Award

All children are entitled to survive and thrive, to learn and grow, and to reach their full potential.

For over a decade, the mobile industry has been working to protect children online and promote the safe and responsible use of mobile services. But that is only half the story.

Mobile technology provides a range of benefits and opportunities for children and young people. From health to digital identity, education to community participation, mobile is increasingly contributing to positive outcomes for children and young people in terms of their development and well-being.

November 2019 marks the 30th anniversary of the UN Convention on the Rights of the Child (UNCRC), which sets out the rights that all children, everywhere, are entitled to, from protection to participation.

As part of the GSMA’s celebrations of the UNCRC and our members’ commitment to enhancing children’s lives, this award recognises the huge potential for mobile technology and initiatives to empower youth today for a better future.

This award is open to all organisations whose initiatives harness mobile to enhance the lives of children and young people, directly or indirectly.

2019 Winner

New award to 2020

Judging Questions

On the entry form, in addition to submitting contact and company information, you will be asked to answer the following questions:

Non-marked Questions

  1. What is the name of your entry? Please note the name given here will be used in all awards materials and publicity.
  2. Is this a joint entry? If so, who are the other entities?
  3. Did you partner with any other organisations to deliver this initiative and if so, who?
  4. Please confirm this initiative / service / product was “live” during 2019 – (Y/N)

Please answer the above in no more than 25 words per question.

Marked questions

  1. What is the challenge(s) you are looking to address? Tell us about the size, the geography and the social or economic impact of the problem that you are tackling.
  2. How does your initiative address this challenge(s) and enhance the lives of children and young people?
  3. To date, what results have you seen from the implementation of your initiative? We’re looking for both quantitative and qualitative measurable evidence of success.
  4. How have you ensured child and consumer protection considerations and rules have been integrated in your initiative?
  5. How does your initiative enable any of the rights / articles within the UN Convention on the Rights of the Child (UNCRC)? For example, the right to freedom of expression (Article 13), health and health services (Article 24), education (Article 28) or the right to relax and play (Article 31). For more information on the UNCRC including a summary of the articles / rights, visit https://www.unicef.org.uk/what-we-do/un-convention-child-rights/

Please answer the above in approximately 250 words per question.

You can also submit a URL link to supporting material.

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