The traditional economic model is being reinvented by leveraging the business aspirations of operators, looking to reach new subscribers and unlock new mobile data monetization opportunities and brands, looking to reach new markets in developing countries. Through commercial sponsorship, subscribers who cannot afford data connectivity can gain free access to the entire ecosystem of apps and services. Mavenir’s Sponsored Data Rewards Platform is the only deployed solution on the market for enabling app-agnostic sponsorship of users data plans. Originally designed to help operators work more profitably with brands, deploying in usage gap regions is having a significant effect on increasing data usage for people who could otherwise not afford to access data services.
“This stands out for the business model and innovative structural support of the technology – important for all new technologies but particularly compelling for a solution focused on emerging markets.”