Squid is a new SaaS for Amazon that allows to control all listings of a brand from a single interface. In this way, it enables faster creation, editing and deployment of Amazon product detail pages (including A plus pages) across all sites and marketplaces. Both reference (perfect shop programme) and localised content can be accessed and customised in a single portal. It has been developed by Optopus, an online shopping agency and retail tech who optimises brands across digital funnel and increase sales along the way.