Roka Furadada is a chemical start-up founded in Barcelona in 2019 with a clear mission: to reduce the incidence of skin cancer and other skin diseases related to UV radiation through research, development, production and sales of highly efficient active ingredients, with low toxicological and environmental impact. ROKA Smart UV® absorbers are photochemical precursors. ROKA Smart UV® PvB 360 is the first adaptive photoprotector in the market. Our active ingredient is photoactivated: the more sun exposure, the more protection for your skin. We want to change the scene. Ready to Rock?