GSMA Member

Emirates Data Clearing House

SMS Messaging Back to Exhibitor Page

SMS messaging is one of the world’s most reliable channels of communications; there are two types of messaging services, P2P “peer-to-peer” messages which is sending a message from a mobile user to another mobile user. While the other type is A2P “Application to peer” which is the process of sending mobile messages from an application to a mobile user with a branded sender ID, this can be done either via API or web portal, A2P serves both transactional and promotional use cases such as: OTP, alert messages, Mobile marketing and bulk campaigns. Consumers around the world rely on mobile to navigate their lives and with billions of messages sent and received globally every day; the world’s largest enterprises, OTTs and financial institutions can access their customers instantly anywhere