PHLAY

PHLAY

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Phlay.Tv: Turns passive viewer in active partecipants . Today, advertisers and publishers are on the look-out for the latest creative and engaging tool to help promote their brands. Phlay works by combining sound and imagery in a whole new interactive way. The music’s rhythm guides the user to tap on a series of buttons on the screen in order to go back and forth through branded video stories. With Phlay’s technology, each ad-viewer becomes a co-creator. The result of this performance is recorded and made immediately shareable on the social world