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Phlay Tour: Interactive Experiences for Tourism . Phlay Tour applies Phlay’s interactive technology to the Cultural Tourism sector; creating opportunities benefiting both public institutions and private companies. A tourist or museum visitor can interact with what they see around them, creating new original content. Public institutions and private companies can offer guests a fun interactive search tool for tourist and cultural offers based on their destination.
Traditional videos—which can only be viewed—are no longer as appealing to a target that wishes to co-create. Furthermore, compared to traditional video, the interactive engagement of audiences can be better assessed through Phlay’s detailed analytic reports.