Phlay is a MarTech company that thanks to a proprietary technologies based on AI and Machine Learning offers to advertisers innovative tools that fits all the needs of message personalization (Interactive video, shoppable experience and playable ads). The Founder is Mario Amura winner of "David di Donatello" award of the Italian Cinema Academy. Mario is an experienced technology inventor and entrepreneur with an extensive network in the Media Market. Phlay team with groundbreaking technology is working on the future of creativity in the Metaverse.