Pelatro’s Multichannel Marketing Hub enables and empowers telco marketers to engage with their subscribers in a contextual, relevant and personalised manner. The platform delivers segment of one interaction with subscribers by employing big data analytics, artificial intelligence and machine learning to create an accurate profile of each subscriber. The platform is built on a framework of data extraction and analysis to help telcos with contextual campaigning, loyalty program, data monetization, gamification and consolidated communication. The feature rich platform is being used by opcos of Vodafone, Telenor, Singtel, Axiata etc with the largest single network having around 350 mln subscribers.