Optopus optimises brands across digital funnel and increase sales along the way. We make sure shoppers can find and see products on the e-tailer site – no matter what device they use.
Product packaging is designed for the offline world. When it hits the digital shelf, its packshot fails to communicate critical information at a mobile pic, affecting sales’ performance.
At Optopus we enhance and modify e-packshots and product descriptors so they become more visible and easily searchable. This is called e-pack optimization. New ROI-assured process secures conversions up to 23%, according to a Cambridge University study and Unilever.