Camaleonic Analytics

Information

Product based on Artificial Intelligence (AI) to objectively quantify the impact that brands have during a broadcasted event.

Currently, this impact is calculated manually by counting how many minutes a brand was displayed. However, often, instead of counting the full length of the match, they take representative samples of the broadcast.
Either way, the manual method is not accurate and always is translated into a poor calculated audiovisual impact, leading to a wrong ROI calculation.