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In-app advertising done right – the complete guide
$200 billion. That’s how much the worldwide in-app advertising (IAA) market is expected to generate in 2021 — no less than double since 2017. This means tons of potential, but also that the market is crowded and hyper competitive. In this guide we will explore what in-app advertising is, how it works, its different pricing models, creative formats, and some best practices to help you make the most out of this important source of income for your app.
2022 Mobile Marketing Trends
In 2021, privacy turned measurement and optimization as we knew them upside down. Which key trends will emerge in 2022? Find out what the industry's top experts believe will shape the coming year.