Card Present Transactions in Mobile Payment and e-Commerce. Cellfie is the mobile payment application that turns a consumer’s mobile phone into an EMV POS terminal. Using a mobile phone and contactless credit card, Cellfie turns all e-commerce transactions into card-present transactions, helping reduce transaction fees for merchants. With Cellfie, consumers benefit from the highest level of security and reduce their potential for e-commerce fraud since no credit card data is stored on their device or in the cloud.

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