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Customer Experience

With more consumers choosing to shop online, the future of Customer Experience has to keep up. MWC Barcelona looks at how data and AI will deliver a more personalised approach to targeting new and existing customers.

*Customer Experience*

The evolution of Customer Experience

In this digital age, intelligence gathered from mobile and digital technologies will help create messages and promotions that result in a more personalised and seamless customer journey.

With experience being seen as a new product, online companies need to up their game in order to attract, retain and please consumers.

We look at this theme across various industries and explore how brands can continue to innovate and personalise.

Leveraging eSIM to improve the digital customer experience

Find out how savvy telecom operators are embracing eSIM technology and how this technology reduces the cost of production and distribution – as well as improving customer experience for everyone.


Accelerating towards better customer experiences

This webinar discussed the improvements in customer experience including the importance of the human touch and how it can be the difference between customer satisfaction and frustration.


The four D's of professionalizing AI

Companies that professionalize their approach to AI—formalizing AI as a trade with a shared set of norms
and principles—will gain a competitive advantage in the race to scale.

Read this infographic by Accenture who will be at MWC Barcelona 2021

View Here

“The last 12 months has shown just how quickly the telecoms industry can adapt in times of need, and just how important fast and seamless connectivity is to all of us. MWC is the place for the industry to meet and collaborate, and we’re excited to be returning to Barcelona in 2021 and showcasing the latest innovations in monetisation and customer experience.”

Dominic Smith Marketing Director, Cerillion

Stay connected to the place where business gets done

Interested in Customer Experience? Register your details with us and we’ll keep you informed of all upcoming sessions.


Make a difference at MWC Barcelona

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